About Andrea
Me & My work
Hey there! I’m a product designer with a background in UX Research and Cognitive Psychology. With 3 years of industry experience, I’ve designed and helped ship 30+ web and mobile experiences across AI, SaaS, B2B enterprise, productivity, and content creation.
My design philosophy is shaped by the Shaker Design Philosophy: "Don't make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful.✨"
Design is like therapy
For me, a great design process is a LOT like a productive therapy session (I was a therapist—so hear me out!). It's about identifying the most pressing problems and working toward a solution that helps people move closer to their goals, whether big or small. Progress isn’t always linear—sometimes, we move backward and face unexpected failures. But as long as we keep experimenting and testing, we’ll find the actions that truly move the needle!❤️
My whys?
Growing up, I always had a deep curiosity to make sense of things and people. In college, I studied cognitive psychology to learn how the brain works and why people think and feel. During COVID, I trained as a peer therapist, applying my theoretical learnings and analytical skills to help people untangle their emotions. It was incredibly meaningful, but I started wondering— how could I reach more than just one person at a time?
In 2021, I started working as a UX researcher at one of the leading short-video technology companies in China, where I worked projects that shaped the experiences of our 400 million users🤯. I felt like I found my spot in the world, at the perfect intersection of psychology, technology, and design—helping people, but at a scale I never imagined before.