Generative AI for personalized college applications

Overview

In the summer of 2024, I worked as the founding product designer at Clab AI, an AI-driven platform for college applications. Part of my responsibilities included creating and launching an AI-powered essay writing tool for college applications. The primary objective of this feature was to support effective brainstorming and provide personalized guidance to enhance the student writing process. Despite a tight three-week deadline, the MVP was successfully launched in July 2024.

Impact

The MVP of the essay writing tool feature was launched in August, 2024. Give it a try here!

Role

Founding product designer

Team

Product manager

Front-end and AI engineers

Scope

Feature scoping, user research, rapid-prototyping, design reviews

My learnings and growth

Best Practices in AI Design

One of my biggest challenges and learning experiences was self-teaching how to design for AI. In a field where most are beginners, I’m fortunate to have gained hands-on experience. I now understand the basics and apply best practices like maintaining user trust and reducing misinformation in AI design. Our team fostered a collaborative environment, sharing resources on new trends, technologies, and AI tools. While the road ahead is long, it’s incredibly exciting!

User-Focused Design for Startups

As securing our first customers and funding was a top priority, we focused on deeply understanding the needs of our customers (high schools) and gathering insights from universities regarding AI policies. We maintained close communication with U.S. high schools and collaborated with the University of Vanderbilt’s admission office. This approach ensured our product stayed aligned with the latest AI policies and regulations, keeping us on track with features and algorithms that mattered most to our users.

Strategic Feature Prioritization

With a tight timeline to ship the new version for the 2024 college application cycle, our team faced the challenge of prioritizing key AI features that addressed our users’ biggest pain points. Through user research and continuous feedback, we were able to focus on iterating on the essay writing tool for the student portal, the recommendation letter writing tool, and the student management tool for the school counselor portal.

Documentation and Collaboration

Our core team works across different time zones and schedules, making clear documentation and written communication essential to maintaining efficiency. Throughout the process, I found that being conscientious, clear, and specific was key to successful collaboration.

Interested in how I navigated the challenge?
Reach out to me for a deep dive of the project!

Interested in how I navigated the challenge?
Reach out to me for a deep dive of the project!

Interested in how I navigated the challenge?
Reach out to me for a deep dive of the project!

See more of my work

Design to improve user engagement in mobile E-learning

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